Socio Cultural Impact of Electronic Media and Cable Tv on Students: A Case Study of Thal University Bhakkar

Abstract

This study was conducted on the topic of the socio-cultural impact of electronic media and cable TV on students. Thal University Bhakkar served as the study's population. The research was based on quantitative techniques. Independent variables of the research were electronic media and cable TV, while dependent variables were dress and food, language, rituals, and activities. The secondary data about the problem was collected from already-published theses, articles, books, and online magazines. On the basis of the literature review, a theoretical model was developed. The primary data was collected through a questionnaire distributed among 200 students belonging to the different programmes and departments at Thal University Bhakkar. The data was processed and analyzed in SPSS. The findings give a significant result for all research variables and show that electronic media and cable TV have a significant impact on respondents’ dress and food, language, rituals, and activities. The correlations among research variables were also significant, which shows that all research variables are interconnected. The intensity of the impact of electronic media and cable TV varied based on the demographics of the respondents.