Impact of Client Relationship Management, Technology Integration, and Strategic Decision-Making on the Success of Engineering Projects

Abstract

This study investigates the impact of Client Relationship Management (CRM), Technology Integration (TI), and Strategic Decision-Making (SDM) on the success of engineering projects. Using a Structural Equation Modeling (SEM) approach, the research examines how these factors contribute to achieving successful project outcomes. The study finds significant positive relationships between CRM, TI, and SDM with project success. Specifically, CRM demonstrates the strongest influence, accounting for a 45% increase in the likelihood of project success, followed by SDM (42%) and TI (38%). The results indicate that effective CRM practices, including good communication with and relationship building between project stakeholders, contributed to project success. In addition, the incorporation of modern technologies into the project management process increases efficiency and employs it for the best decision making, besides the strategic decision making that results from a highly planned and informed choice of action which can greatly influence the outcome of the project. The findings from the study contribute to the growing body of knowledge pertaining to project management by affording empirical evidence pertaining to the importance of CRM, TI, and SDM in engineering project success. These insights can be productive for practitioners in the engineering and project management sectors to provide concrete tactics to improve project execution and outcomes.