Strategic Enablers of Organizational Effectiveness: The Role of Technology, Operational Excellence, and Project Execution

Abstract

This study examines the impact of technological integration, operational excellence, and project execution on organizational effectiveness within Pakistani engineering firms. Utilizing a quantitative research design, data were collected through a structured survey questionnaire distributed to a sample of 300 respondents. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for data analysis, ensuring robust assessment of the hypothesized relationships. The findings reveal that all three constructs significantly and positively influence organizational effectiveness, with operational excellence exhibiting the strongest effect, followed by technological integration and project execution. This research contributes novel insights by integrating these critical dimensions into a unified framework and empirically validating their collective role in enhancing organizational outcomes. The study emphasizes the role of technological innovation, streamlined operations processes and effective project management as factors in organizational performance. This means providing practical guidance to managers in deciding which investments to make in technology, fostering an operational excellence culture, and establishing project management through brick and mortar. The findings also help policymakers to better understand competitiveness of engineering firms in developing economies. Longitudinal effects could be studied in future research as well as the scope extended to other industries or regions.