Leveraging Cloud Migration, Cyber security, and Business Analytics for Enhanced Organizational Performance: A Strategic Framework

Abstract

This paper aims to examine the interaction of cloud migration, cyber security, and business analytics on organizational performance in order to develop a conceptual model for organizations that want to achieve efficiency and competitive advantage. The research uses a quantitative and cross-sectional research design, and the data is collected from the organizations in Pakistan of different sectors who have integrated cloud technologies and analytics with cyber security. The study populace for the current research was selected using a population of 300 respondents through stratified random sampling. The hypotheses were tested and model fitness was evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that cloud migration boosts the performance of organizations by increasing their scalability and operational effectiveness. Cyber security was also identified as a major factor since organizations that embark on spending on security measures are likely to have enhanced performance due to reduced risks and data protection. Business analytics was identified as having a direct relationship with performance through the support of decision making and innovation. This research provides recommendations for the integration of cloud, security, and analytics and gives policy makers suggestions on how to promote the use of technology in organizations.