Impact of Workplace Ostracism on Counterproductive Work Behavior: The Mediating Role of Organizational Cynicism and the Moderating Role of Employer Brand Perception Framework

Abstract

This research explores the impact of workplace ostracism on counterproductive work behavior (CWB), with organizational cynicism acting as a mediating variable and employer brand perception serving as a moderating factor. The purpose of the study is to examine how feelings of exclusion in the workplace lead to negative attitudes, such as organizational cynicism, which may further result in counterproductive behaviors. Additionally, the study aims to assess how the perception of a strong employer brand can mitigate these negative outcomes. A quantitative research design was utilized, targeting employees from various industries in Pakistan. Data were collected using a survey questionnaire, and the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was employed for analysis. The results indicate that workplace ostracism significantly contributes to the development of organizational cynicism among employees, which in turn leads to an increase in counterproductive work behaviors such as intentional inefficiency, absenteeism, or workplace sabotage. These findings provide valuable insights for organizations seeking to reduce CWB by improving workplace dynamics and leveraging a positive employer brand.