Does Personality Traits & Gender Affect Loss Sensitivity? A Study of Retail Investors of Pakistan. Contemporary Issues in Social Sciences and Management Practices, [S. l.], v. 3, n. 2, p. 177–190, 2024. DOI: 10.61503/cissmp.v3i2.172. Disponível em: https://www.cissmp.com/index.php/CISSMP/article/view/172. Acesso em: 22 dec. 2024.