Benish Shabbir, Moazzam Ali, and Aqleem Fatimah. “Does Personality Traits & Gender Affect Loss Sensitivity? A Study of Retail Investors of Pakistan”. Contemporary Issues in Social Sciences and Management Practices 3, no. 2 (June 30, 2024): 177–190. Accessed November 10, 2024. https://www.cissmp.com/index.php/CISSMP/article/view/172.